Fukushima power plant disaser Essay Example | Topics and Well Written Essays - 1500 words

Fukushima power plant disaser - Essay Example The events resulted in an explosion and partial nuclear meltdown in three operational reactors of the plant. However, it never caused serious fatalities given the rapid response including evacuation efforts. Even though the disaster never caused many deaths, it comprises of the significant occurrences in the global history. It remains as the biggest nuclear disaster that took the authorities about 14 days to completely shut down the facility and several years to decommission and restore the effects. The collapse began when the tsunami severely damaged three operational reactors in plant number 1 and 2 at the Fukushima Daiichi. Subsequently, the shutdown stopped operations of the site by stopping the backup diesel generators thereby leading to a site blackout. The blackout and tsunami resulted in the failure of seawater pumps thus hindering cooling of the reactors. It then led to the meltdowns in the three primary reactors of the facility. In response, the government issued an evacuation notice for people within the 3-kilometre radius and later 10 km radius because of the magnitude of the challenge (Fukushima Accident). The radiations contaminated the Pacific Ocean water and caused massi ve air pollution. It also led to displacements of people, disruption of the way of life, the decline in the economic activities. The Tokaimura accident in 1999 triggered the development of radiation-resistant robots. However, a task force that included the representatives of Tokyo Electric Power Company (TEPCO) discredited the robots in 2002. Besides, no nation or plant projected the possibility of occurrence of a disaster similar to the Chernobyl. The firms also showed belief in the skilled employees to manage and limit the occurrence of nuclear accidents. Hence, dissolution of radiation robots enhanced Japan’s vulnerabilities and limited the response options to the Fukushima disaster (Lochbaum, Lyman and Stranahan 40). Earlier on, the Tokyo Electric Power

Strategic Management and Business Planning

Strategic Management and Business Planning In this essay, need to describe the strategy of the organization first, which is the main point of understanding about the organisation that the organisation is having what kind of planning regarding the political, economic, social and technological situations. Strategy is the direction and scope of an organisation over long-term. Nowadays this is the competitive business environment in which we need to do planning in a large scale. The firm should be engaged in strategic planning which defines the objectives, progress and implementation of strategy and should make adjustments as to stay on track. The selected organization McDonalds has the strategy to provide fast food to their customers and satisfy them by providing high quality food and good clean environment to enjoy it. The SWOT analysis is an extremely useful tool for analysing and understanding all sorts of business and organizations terms and situations. The SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis provides the framework to review the strategy, direction and position of the company or an organization, or any other idea. The SWOT analysis can be use for the business strategy, business planning, marketing, competitors evaluation, business and product development and research reports. The first two factors, Strength and Weaknesses are the internal factors and concerned with the organization and the other two factors, Opportunities and Threats are the external factors which are largely identified by the PESTEL analysis. The PESTEL analysis measures the businesss market according to the external factors; Political, Economical, Social and Technological, Environmental and Legal. The PESTEL analysis is more helpful and external factor as compare to the SWOT analysis. The PESTEL analysis is a useful measurement tool for understanding the external environment of the company and market growth or decline which shows the direction of the business whether it is growing or declining. A commonly used and a valuable technique of research is PESTEL analysis which divides the overall environment of an organization into four areas such as political, economical, social and technological. It provides the environmental factors to tackle the problems through public relations techniques which effecting the organization. This analysis helps to find out or identify the issues which affect the organizations political, economic, social and environmental angles. The PESTEL analysis is the brainstorming technique. Brainstorming is the group of the people which is the powerful technique. It creates the new ideas, motivates and solves problems; it gets a team working together. In this case, the group of people decide and define the objective and agree on the issue then they put their brainstorming ideas and suggestions on it in a time limit. Afterwards, they categorise and combine their ideas. They focus their efforts in achieving best results whether their ideas will b successful and beneficial for their organization or not. The brainstorming group of people access and analyse effects and suppose the results on the basis or their decision. They first allocate the options for running the organization and rank the list as it is appropriate. They first demonstrate the prior options to get the best results step by step. The brainstorming group agree the options and timescale in which they have to do their tasks and activities. Brainstorming enables the people to suggest their ideas randomly and the people should encourage everyone to participate and prevent others to contribute in the mission or goal. During the random collection of ideas the facilitator must record all suggestion on the flip chart. All the participant agree the actions and take decision what the next action should be. They agree a timescale and whos responsible. After the session they monitor all the task and at the end give feedback. The organizations do not exist in the hidden thing. They operate within a competitive business environment. In the organization, the business related people analyse its competitors not only enable the organization to identify the strengths, weakness .opportunities and threats of their own organization to compare their organization with their competitors to compete and analyse the situation of the business. SWOT analysis is the way of analysis to analyse the factors and the strategy or planning of the organisation. McDonalds is the most famous and largest company in the world. It provides the fast food for the busy customers those who dont have time to cook at home and they dont have interest to make food. McDonalds is the most busiest store which is also famous that they provide good clean environment and all other facilities like WI-FI connection, newspapers, facility to get chance to meet new people. There are 40 million customers are visiting McDonalds (Mchowr, 2010). It has over 30,000 branches in 120 countries (Nelson, 2010). From most of the countries, McDonalds get its revenues. The bigger image of this food chain was creating the concept of fast food in the world. The core strengths of the McDonalds are the speed, customer care and cleanliness. They created a highly successful quality of food and services to the customers and created a logo and advertised their brand image to the millions of the customers. McDonalds have two main competitors which are KFC and Burger king. Its marketing strategy is concerned with internal and external resources and environment. The main concentration of the company is to satisfy their customers by providing the good quality food and fast servic e. There are some factors which are consider as the strengths of the company but they also become the weaknesses of the company if we observe performance. Customer change their mind with the passage of time and according to the demand of advance culture or all requirements. So McDonalds try to advertise and promote the new types of brands every month. The new promotions are for the time being and for the limited time period. Moreover they maintain their standard by providing the good service the huge quality fast food. If the quality service is not good in the store then it effects the whole brand of the organisation. The main purpose of organisation is to achieve their goal. McDonalds has been chosen their target very carefully. In the case of McDonalds the targeted audience are the kids. Here , the health conscious women and the senior people should be preferable to concern about the target audience but the target was kids and kids grown up to become adults so the most preferable and helpful target was kids. This helped in the popularity of the McDonalds but the major change related to health related product was on the demand of the customers as required the needs of todays trend so that is why, it has decreased the popularity of McDonalds. These all are external weaknesses of the company. The internal factors of the company also affect its performance. McDonalds at one stage concentrated the growth of the business at the higher level to make a position in the market to b stable and the main focus of the company was maintenance, growth and Research and Development (RD). One major threat of the McDonalds is the relationship with the management and franchise dealers which can be difficult for the organization as a whole and the organizations strengths help out to overcome the strength because the strength is the back bone of organization if it goes down the whole system will collapse. McDonalds is trying to recover all the weaknesses. Using internet system it is easy to communicate and use the systematic process to improve their service. These latest technologies help to prevent the new issues in the market. These are the issues for the improvement of the company. Companies develop their strategies and having the competitive advantages. These are depend on the firms ability. It creates the better economy and economic value in the market. Some companies have their brand name and are very famous in the globe. Michel Porter (1990) proposed a modal that called the National diamond modal. It identifies four characteristics related to the firm, its strategy and all the environment. Porters modal has the proper way to describe how the company and it competitive have shapes and how they can cope with these. Among the countries , this analysis shows the differences in the system. These system may be environmental and can be business environment. Particularly, this modal is based on the premise that government can play an active and constructive role to maximize the level and growth of the nations living standard. In which economic role of the company is idealistic. National characteristic divide into two factors macro-level and micro-level. Macro-level factors are institutions like the political, legel and market systems and government policies to support businesses. Micro-level factors have the ability of nation company to grow up and get the awareness of competencies and competitive strategies that how can make a strategy to achieve their goal successfully. The companys best strategy and planning make the company successful and role model in the business world. This model has the significance effect on the business market. This framework helps the company to make the best plan and strategy to get better result to make a position in the market. The basic thing of competition in an industry is affected by the Porters diamond four factors. However, these factor demonstrate that how firm cope in the market unless the structure of the company will also not play the affective and important role in the market. There is an economic theory which allocate the performance and structure of the company. In the organization, according to this modal, would be expected to compete and make higher profits. However, as the researchers conclude that the important factor of competitive behaviour is history and culture of the organisation. The Porters modal is to understand the strategy and it is a simple tool to analyse. The power of the business lies in a business situation and this modal help to analyse the strength of a firm. The achievement of goal by having the access to meet all the requirements from the company. Porters modal also identify new products, services or business which have to b profitable. However, it also may help to understanding the basic level. It is important to understand that this modal has limitations in market environment or relatively market structure. This strategic framework helps for the SWOT and PESTEL analysis. This approach can be used for every business modal. Some issues of this modal are very important for the organization to build long-term business strategy during implementation of this modal. As the world has changed the requirement and the taste of the customer also change so the McDonalds policy changes as the demand of people. Because the same brand every year or every month may fed up their customers so their company decided to change their brand and introduce new innovations to develop the interest of the customers in their company. Now, analysing the sustainable competitive advantages (SCA). SCA is the advantage of the company which is difficult or impossible for the companies to break it. The advantage can be the brand, customer care and cost structure. Other three aspects of advantages which are helpful for SCA, these are: The organisational criteria should be good interrelated and coordinated. The common goal should be strong. The organization should learn and bring the new innovations and changes as per the demand of the customer considering the environmental changes and the customer trends, legal or goverment restriction and developments in technology. Now, McDonalds is concentrating on this advantage by concentrating on the organizational behaviour and the expertise of the management system. Previously this advantage was ignored but when they observe the weaknesses and suffered a loss then they protect themselves by these weaknesses and overcome on these. Structure, technology and financial assets of the company should be very good market position these can helps in the SCA. McDonalds is having these aspects like structure, technology and finance. The company start their mission with an aim and the determination of achieving their goal. Same McDonalds started with the aim of helping the people to get fast food who had very little time to cook and those who are busy to get into a proper restaurant. So the vision was to provide fast food, quick service, cheap products and quality satisfaction. In summary, SCA is the best strategy which uses all the way for advantages and helpful for the organization and cannot be copied by the other companies or competitors. The importance of the SCA is investment portfolio in the business environment. Nowadays there is not any single organisation which can handle all sort of problems and work. It is not possible for McDonalds also to handle and sort out all the weak points to overcome. But the great concentration should be core competencies of this company. The general advantages of McDonalds are cheap service, knowledge of markets core competencies, flexible resources, quick service and low cost. Recently, McDonalds has tested the drive through order facility where they get satisfaction that the order placed is accurate and these order sent to the home restaurant where they can see the order on the display system and can ready their food within the minutes and serve quickly. These call canters has a facility of digital camera. It point out the vehicle on drive through and the delivery man inside the store can ready the food and the person place it to the car whom order is. Although, McDonalds faced a lot of risks and difficulties in past and also face competitors. But the term which makes it still strong in the business is, its core competencies. A complete analysis of McDonalds in which the company operates is the PEST framework analysis of the company. The analysis of the company includes all the history and framework of business segments, the analysis on the geographical situation and analysis of the companys major competitors. There is no particular competitive strategy to achieve success at all times. Because sometimes the company have to face a lot of problems and competitors in the market. Risk attitudes also change and vary by business situations and environmental uncertainty and several internal and external conditions which may weak the business situations. There are the main considering points which consider the strategy of the market. These point are four p points like product, place, price and promotions. These point may help to make decisions and to make the business strategy. It consult the customers demand. Price of the product consider in this strategy. Product design, modal, shapes etc also consider and allocating the market product. In many organisation there should be shape, size and order processing which are important. Pricing is the complex issue because it is related with the cost, volume and tradeoffs. Pricing policy changes to get the competitors response which is usually hard for all the participants. Marketing has received a greater attention in the competitive business since modern era and marketing has concentrated on the modern types of strategy to promote their product selling. The old concepts carried out for the product and considered marketing to selling and promotion according to new style and demand of the customers to satisfy their customers and seek to earn more profit through customer satisfaction.

Essay --

Les Suffragettes à ©taient une organisation crà ©Ãƒ ©e pour donnent les femmes le droit de vote au Royaume-Uni. Il a commencà © par Emmeline Pankhurst en 1903. L'organisation a à ©tà © crà ©Ãƒ ©e pour faire comprendre aux gens que les droits entre les hommes et les femmes n'à ©taient pas à ©gaux. Avant ce mouvement d'en 1903, les femmes ont crà ©Ãƒ © la  « National Union of Women's Suffrage  ». La  « National Union of Women's Suffrage Societies  », qui a à ©tà © fondà ©e en 1897, a à ©tà © dirigà ©e par Millicent Fawcett. Elle croyait en une campagne pacifique et là ©gale. Elles n'ont choses comme distribuer des tracts, organiser des rà ©unions, et aussi prà ©senter des pà ©titions. Cependant, cette campagne n'avait pas beaucoup d'effet. Et c'est pour cette raison que les femmes ont commencà © le mouvement radical, la  « Women's Social and Political Union  », mieux connu comme  « les suffragettes  ». Emmeline Pankhurst pense que pour le mouvement à   rà ©ussir, elles doivent à ªtre radicales et militant de ce qu'elles voulaient. Cela a causà © plusieurs manifestations violentes à   travers le monde. Les femmes ont commencà © à   mettre le feu aux boà ®t...

Mytaxi (Intelligent Apps Gmbh) Extension from Germany to the Philippines Essay

Original paper is full of Appendices. You may get in touch with me if you would like to have a copy of the FULL VERSION – with external links, charts, images, etc. PROJECT PROPOSAL: myTaxi HOME COUNTRY: Germany TARGET COUNTRY: Philippines OBJECTIVE: To expand the usage of the myTaxi (Intelligent Apps GmbH) application to Filipino Smartphone Users-Taxi Drivers PRODUCT INFORMATION Developed by Niclaus Mewes and Sven Kuelper in 2009, myTaxi is a Smartphone application that directly connects Taxi driver and passenger, enabling more efficient pick-up and drop-off transportation services. CATEGORY: Travel / Transportation TARGET USERS: Taxi Drivers, Taxi Passengers, Taxi Corporations CURRENT MARKETS: (Domestic) Germany: Berlin, Bonn, Cologne, Dortmund, Dusseldorf, Frankfurt, Hamburg, Hannover, Leipzig, Munich, Nuremburg, Stuttgart, Sylt (Regiocentric) Vienna: Austria Spain: Barcelona, Madrid Poland: Warsaw (Geocentric) Washington D. C. , United States of America Currently Under Development In: (Germany) Augsburg, Braunschweig, Bremen, Darmstadt, Essen, Heilbronn, Gera, Kaiserslautern, Karlsruhe, Kassel, Leverkusen, Mainz, Offenbach, Potsdam, Salzburg, Wiesbaden, Wurzburg Domestic Market Conditions (2012): Number of Taxi Passengers Per Year: 260 million est. Total Revenue in Taxi Fares: 2. 6 billion Euros – – – Number of Mobile Subscriptions: 114. 2 million Smartphone Market Penetration: 53% Number of 3G/4G Subscriptions: 53. 2 million 3G Market Penetration: 65% REQUIREMENTS: Smartphone (Android or iOS), Internet (at least 500 MB) AVAILABILITY: iTunes (Apple Store) for Apple ; Google Play for Android PRICE: For Passengers: FREE DOWNLOAD (Application) Standard Taxi fares apply with no additional costs for using myTaxi (Transportation Service) For Drivers: 2,75% (net) for every service mediated via myTaxi HOW IT WORKS: For Passengers : Immediately upon opening the application, myTaxi uses GPS to pin point the user’s location. The app will then locate all of the available myTaxis in the area. The user can then send a pick-up request, as well as specify a destination (optional). Once a pick-up is confirmed, the user can see the driver’s information: name, vehicle registration, as well as his rating from other myTaxi users. The user can then track the progress of the Taxi until it picks him up. For Drivers: Taxi drivers need to register with myTaxi in order to be part of the system. This can be done via the myTaxi application, at a myTaxi office, or on the mytaxi. net website . Upon acceptance of a pick-up request, the driver receives the application user’s mobile number in case of extenuating circumstances, such as a traffic jam. FEATURES : †¢Favorite Drivers: Drivers can not only be rated, but also be saved and prioritized for future trips. Fare Calculator : Cost transparency via the integrated fare calculator that may be used before booking a trip. †¢Flexible Payment Options: Users can pay with cash or use credit, debit, or even PayPal. myTaxi has pioneered the cashless and even cardless payment of Taxi trips through the application . †¢Advanced Booking: Bookings can be made up to four days in advance of the user’s desired pick-up date, time, and place. †¢Personalize d Booking Options: Eco-taxis, 5-star Taxis, Airport trips, Luggage, Pet-friendly Taxis, Number of expected passengers TERMS AND CONDITIONS: For Passengers : I. Performance of myTaxi II. Second amendment and termination of service III. Availability IV. Liability V. General Obligations of the user VI. Responsibility for Content VII. Final Provisions For Taxi Driver : I. Gratuitous services of myTaxi II. Settlement of mediation services III. Payment IV. Amendment and termination of service V. Availability VI. General obligations of the user VII. Obligation to accept transfer order VIII. Termination of contract / disqualification of use IX. Rating system X. Responsibility for content XI. Final provisions For Business Accounts : I. Contract II. Contractual obligations of the contractor III. Invoicing by myTaxi IV. Employee Training V. Liability VI. Term and Termination VII. External representation of cooperation VIII. Of assignment, final provisions EXISTING PARTNERSHIPS: Car2Go HRS Ds Hotelportal Miles & More Lufthansa Samsung T Mobile AirPlus International myTaxi is an innovative application that combined two different industries: The first is the relatively stable Transportation Industry, wherein passengers are given the option to commute semi-privately via Taxi. The second is the new and booming Smartphone + Internet Industry. The combination of both industries created a product (the application) AND service (the features) that covers both the daily transportation needs of commuters with their want of efficiency, reliability, and personalization in tune with the lifestyle of Today. With all this in mind, it is no surprise that myTaxi first focused on its domestic market to establish its name and create awareness of what they have to offer. Following their domestic success, myTaxi marketed itself to its immediate neighboring countries, a strategic move on their part, since their popularity would logically trickle itself to those right next to them, and not those far away – being involved in Travel and Transportation, this was clearly a logical step. The real trick however, to marketing myTaxi was through partnerships – with individual Taxi drivers and Taxi dispatch companies, and with complementary product brands, such as Samsung wherein the application is pre-installed in all their Smartphone units. Its strength lies mostly in its reputation. In its attempt to expand to the U. S. market, myTaxi had to compete with a few competitors, as the U. S. already had a few Taxi applications to choose from, depending on which city you were in. However, because of its popularity, its brand strength boasting to already have 2. 3 million users, it was able to secure a partnership with the D. C. Taxicab Commission. With their endorsement, myTaxi managed to escalate itself as more legitimate in the eyes of the market than its competitors. Lastly, one must consider that being a pioneer, myTaxi has been and is still reaping the benefits of the First Mover Advantage. It has already created its niche in the Transportation Industry and is transforming the preexisting Taxi market as well. myTaxi was already hailed as one of the top applications of 2012. TARGET MARKET INFORMATION TARGET MARKET: Metro Manila [NCR], Philippines (Lower-Middle Income) (Market Capitalism: constitutional democratic republic) GENERAL DEMOGRAPHICS: Population: 103,775,002 (Philippines, July 2012); 21,050,000 (Metro Manila, 2010) Size: 638. 55 km2 (Total Area) with a density of 18,567/km2 Rate of Urbanization: 2. 3% (2010-2015 estimated) annual rate of change Currency: Philippine Pesos (? Currency Inflation Rate: 2. 6% (March 2012) VEHICLES AND TRAFFIC: Number of Motor Vehicles Registered : 1,740,812 (2012) > approx. 30% of total: 6,316,522 Number of Motor Vehicles Registered by Classification : for the entire PH Private: 5,410,783 (2012) > approx. 86% of total: 6,316,522 For Hire: 840,974 (2012) > approx. 13% of total: 6,316,522 Number of Taxis : 40,000 (2009) for the entire PH Annual Average Daily Traffic: approx. 10,927,245 (2011) vehicles > approx. 4,049,314 caused by Passenger Cars (37%) > approx. 2,195,860 caused by Utility Passengers (20%) Number of Apprehended Drivers : 14,439 (2012) > approx. 2% of total: 761,743 Committed Traffic Violations: 1. RA 8750 Seatbelt Use Act 2. No CR/OR On Hand 3. Obstruction 4. Student Driver Operating an MV w/o Accompanying Licensed Driver 5. Driving w/o License 6. Unregistered/Invalid MV Registration 7. Reckless Driving 8. Driving w/ Delinquent/Invalid, Suspended, Ineffectual or Revoked License 9. No Brake Light 10. No EWD Carried MOBILE PHONES AND INTERNET : Number of Internet Users: 33. 6 million (2012) Internet Usage Growth Rate: 11% (2012) Smartphone Sales Value: $606. 5 million (2011) Number of Smartphone Subscribers: 15 million (2012) Smartphone Subscribers Growth: 38% (2012) Mobile Internet Users: 24% of all Filipino Internet users on a daily basis > 56% intend to access the Internet via mobile phone in the next 12 months (2011) Leading Telecommunication Operators : (Q1 2012) †¢Smart Communications, Inc. > Market Share: 68% > Mobile Connections: 66. 1 million > Prepaid Subscribers: 97% of total subscribers > 3G Subscribers: 24% of total subscribers †¢Globe Telecom, Inc. > Market Share: 32% Mobile Connections: 31 million > Prepaid Subscribers: 95% of total subscribers > 3G Subscribers: 27% of total subscribers OTHER STATISTICS: Fuel Prices : (as of 11 April 2013) Diesel: ? 40. 00 per liter Unleaded: ? 50. 72 per liter EXPANSION PLAN TO THE PHILIPPINES IMPETUS: Statistics are not needed to see that there are too many cars in Metro Manila, more than what the roads can actually accommodate. Traffic is a serious problem in the city, and though much can be s aid about the many reasons behind it, the reality remains that â€Å"for every bus there are 50 cars on the road† (Murphy, 2010). That is how congested the city roads are. There is definitely a need to limit the number of vehicles, or one day all movements on the streets will come to a stop. A more efficient and trustworthy Taxi-riding environment may encourage people to commute more, instead of driving out in their own cars for the simplest errands, or from even buying their own. A more centralized and systematized Taxi system may also encourage more discipline in drivers AND passengers, for example lessening the number of pick-ups and drop-offs in the middle of the road. ADVANTAGES: †¢EASE: Streets in the Philippines can be tricky . A lot of roads are not frequented by Taxis; Taxis are usually already occupied when spotted on the main roads; There are usually just certain places where Taxis are most available i. e. malls, markets – Getting back from those places may be easy enough, but getting there from wherever is the hard part. Hailing a Taxi is tedious and time-consuming in a busy city like Metro Manila. †¢TRUST: Both for foreigners and locals alike, there is always a chance of hailing a cab that has a fixed Taxi Meter, and you only find out until it is too late. myTaxi’s Fare Calculator works against that. You may also experience a driver bent on swindling you for extra money just because you have luggage or are with someone in need of assistance. With myTaxi’s Personalized Booking Options, you can already pre-bargain with your Taxi driver and let him know what to expect from you. Any additional costs need not be a surprise. †¢SAFETY: If you’re in the middle of nowhere in the middle of the night, order a cab via myTaxi instead of walking around looking for one. †¢FEEDBACK: Taxi drivers usually have no fear because they answer to no one, or at least no one bothers to go through the trouble of reporting them to their supervisors if they have one. yTaxi lets you provide feedback of your trip and your driver, removing them from the service if they have done you any wrong, or warning future passengers. PRICE: For Passengers: Application remains free. For Drivers: Following the 2,75% (net) for every service mediated by myTaxi†¦ Taxi Fare Flag Down Rate: ? 20. 00 > ? 1. 50 per 500 meters *There is a possibility however, of lowering the rate to 2% due to Taxi drivers generating a below-average income in the Philippines. Average Income of Taxi Drivers: ? ,500. 00 per week MARKET ENTRY: (Product Extension-Communication Adaptation) Product itself remains relatively unchanged, aside from the necessary calibrations for the myTaxi application to work in Metro Manila. Communication approach will have to be different however, as the Philippines is a completely new market to this type of peer-to-peer service . Communication approach to potential passengers will also differ from potential drivers. Pre-Installed Application in Smartphones Units deployed to the Philippines will already have myTaxi pre-installed like in Germany -Pre-Installation leads to awareness that product is available > Constantly seeing application will peak customer’s interest > Trying out what this application and how it works leads to its evaluation and trial > Upon first successful order of Taxi, customer adopts to the usage of the application whenever a Taxi is needed, as well as becoming more confident in exploring its other features > Product loyalty is established, as well as recommendation of it to peers -myTaxi avatar/widget to be included in the list of Product Features, both online and in print Personalized Proposals to Taxi Corporations Direct contact between myTaxi Sales Representative/s and owner/manager of Taxi corporation through a meeting -Email point of contact of Taxi corporation a myTaxi business plan and proposal -eAdvertisements Personalized Proposals to Individual Taxi Drivers -Group Learning and Information Sessions managed by myTaxi Sales Representative/s -Free trial period -Flyers distributed in strategic areas -eAdvertisements Partnerships with Transportation-Related Government Offices to Aid in Endorsement of Service -Department of Transportation and Communications: Land Transportation Office [LTO] http://lto. gov. ph/ -Metr opolitan Manila Development Authority [MMDA] http://www. mmda. gov. ph/ Others -myTaxi stickers (on Taxis) to increase awareness and curiosity -myTaxi application to be featured in a local newspaper article LEGALITY AND REGULATIONS : No known regulation for the usage of Smartphone applications in the Philippines. Application is an add-on to an already registered business – whether by the individual Taxi driver or a Taxi Corporation thus, no taxes, licenses, permits, etc. involved. Political, legal, and regulatory environment poses no known risk. See also myTaxi Term and Conditions. CHALLENGES: †¢Limited Features (cabs in the Philippines are not equipped for payments via debit, credit, or PayPal) †¢Training on how to use the application (more for the drivers than the passengers) †¢Investment on Smartphone and Mobile Internet Plan (many options are offered however by Smart and Globe) Hofstede’s Cultural Typologies : Power Distance: Acceptance and willingness to try application by the â€Å"head/leading Taxi driver† or owner/manager of a Taxi corporation is a must. Other drivers will easily follow once connection with the â€Å"boss† is established. Collectivistic: Word-of-mouth will be the strongest marketing tool both for passengers and potential myTaxi drivers. Masculine: Most if not all Taxi drivers in Metro Manila are male. This must be taken into consideration when marketing myTaxi to them. Expect assertive, challenging and highly skeptical questions. Uncertainty Avoidance: Hypothetically no problems in getting Filipinos to accept myTaxi, especially once German origins are made known. Innovation especially American and European ones, are not seen as threatening. Use this as an advantage. Short-Term Orientation: Acceptance of myTaxi â€Å"now† may be achieved, but users, both driver and passenger, may grow bored and/or negligent of the application in the future. Ensure that its long-term advantages are very appealing and well communicated to drivers. Create a dependence on myTaxi for passengers. Sources: AJTP Information Center. (n. d. ). Road Transport Philippines [Data file]. Retrieved May 11, 2013, from http://www. ajtpweb. org/statistics/Philippines/road-transport-philippines Alternat1ve. (n. d. ). Philippine Gasoline Prices (P/li) [Data file]. Retrieved May 12, 2013, from http://www. alternat1ve. com/philippine-gas-prices. php Economic Impact of Traffic in Metro Manila [PDF document]. (2000). Retrieved on May 12, 2013, from http://d0ctrine. files. wordpress. com/2012/09/econ-impacts-of-congestion-coverchap-1-and-2. pdf Europe. (2013). Retrieved May 1, 2013, from http://www. newmediatrendwatch. com/regional-overview/103- europe? start=1 Global mobile statistics 2012 Part B: Mobile Web; mobile broadband penetration; 3G/4G subscribers and networks. (2012). Retrieved May 12, 2013, from http://mobithinking. com/mobile-marketing- tools/latest-mobile-stats/ b#mobilebroadbandcountries Global mobile statistics 2013 Part A: Mobile subscribers; handset market share; mobile operators. (2013). Retrieved May 12, 2013, from http://mobithinking. om/mobile-marketing-tools/latest-mobile-stats/a#topmobilemarkets Globe Telecom. (n. d. ). In Wikipedia. Retrieved May 1, 2013, from http://en. wikipedia. org/wiki/Globe_Telecom myTaxi. (n. d. ). Retrieved May 1, 2013, from http://www. mytaxi. com/home. html Philippines. (n. d. ). In Wikipedia. Retrieved May 1, 2013, from http://en. wikipedia. org /wiki/Philippines Philippines 7th Fastest Internet Growth, 17th Largest Smartphone Population Worldwide. (n. d. ). Retrieved May 12, 2013, from http://thebobbery. com/philippines-7th-fastest-internet-growth-17th-largest-smartphone-population-worldwide/ Smart Communications. (n. d. ). In Wikipedia. Retreived May 1, 2013, from http://en. wikipedia. org/wiki/Smart_ Communications Smartphone Reach Majority in all EU5 Countries. (2013). Retrieved May 1, 2013, from http://www. comscoredatamine. com/2013/03/smartphones-reach-majority-in-all-eu5-countries/ World Usage Patterns & Demographics. (2013). Retrieved May 1, 2013, from http://www. newmediatrendwatch. com /world-overview/34-world-usage-patterns-and-demographics Ablott, M. (2012). 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Human hand catching an object Essay

ANALYSING From this experiment I have found out that there are different factors that affect the resistance of a wire. The factors that I have investigated are the length and thickness of a wire. In the experiment, as the wire got shorter, the resistance decreased, and if the wire were increased then the resistance would increase too. If the thickness of a wire were to be changed then the thicker the wire, the less resistance and the thinner the wire the more resistance it will have. I have also found out that the resistance is calculated by dividing the voltage by the current. This calculation was used in my experiment and showed that the resistance is roughly constant. If some odd results were obtained, it was because at a low voltage the power packs are inaccurate and at a high current, we might gain a heating effect. Ohm’s law can be proved by the graph due to the fact that the graph has a straight line; therefore it has a constant gradient, meaning a constant resistance whatever current is passing through it, providing the temperature is constant. If the graph were a curved, then that would mean that the resistance was changing. If that were the case the resistance could be found for any point by taking the pair of values (V, I) from the graph and sticking them in the formula R= V/I. (Information obtained from physics revision guide. ) That would be disobeying Ohm’s law. In my opinion, the resistance of the 32- copper wire seemed odd since the thinnest wire is supposed to have the highest resistance. However a good conductor, which is what copper is, will allow current to flow through it easily. Therefore that’s why the ammeter reading for the copper wire, which measures the current, was very high, compared to the reading of the other types of wire. A nichrome wire would have more resistance than a copper wire of the same size, because less current flows through it, making it not such a good conductor. We can also conclude that the thickest wire, type 26, had the highest resistance because less current could flow through it. EVALUATING: This investigation was conducted following the method above. By following those steps, I managed to obtain more than enough readings to plot a graph with and I managed to obtain accurate results, until the wire reached 30cm (TABLE 1). However my previous readings were fairly accurate, which were more enough for me to plot a graph with. I had seven readings when only 6 are needed to plot a graph. The results of the first experiment my group conducted, (TABLE 2) were much more accurate than the second one (TABLE 1). The resistance was very constant, however we did not complete the experiment. We planned to carry it on the next lesson, but it would not have been a fair test because we used a different power pack and the voltage was not the same. We found out that we were getting odd results to our previous ones; therefore we had to start the whole thing again. We made sure we finished that experiment and even had time to conduct another: an investigation to find out whether the thickness of a wire would affect the resistance. Since I only had to investigate five different wires, obtaining five results, this investigation was easier to conduct because there were fewer to do and I knew exactly what I was doing. It took me less time to set up the circuit and it was definitely a fair test. However when it came to the 32-copper wire the resistance was very high. I expected it to be high because it was one of the thinnest wires, however not that high. I suspect I either recorded the wrong reading or because at low voltage the power pack was inaccurate and at high current there was a heating effect. However, as I mentioned in the analysing section, there was a simpler explanation. From previous work, I remembered copper is a very good conductor, therefore the high current reading. In future if I conduct another similar experiment to this one there are some improvements that could be made: I could compare my results with other people to see if they got the same or near enough results. That way I would know whether I was on the right tracks. If I am stuck on connecting the circuit, I could draw a diagram first and follow that. I should finish every experiment the same day; so that I get more accurate results and can compare the results to the results of another experiment, on the same subject and would not have waste time having to start the same experiment again. I could have done some further research and find out what and if there are any other factors that affect the resistance of a wire and then I could have conducted an experiment.